KA Trade Marketing Officer
职位编号:

发布日期: 2020-07-06

电子邮箱: cv_bayer@vip.sina.com;jocelyn.zhuo@bayer.com
工作年限: 2年
招聘人数: 1人
工作地点: 上海
公司: 拜耳作物科学(中国)有限公司 Bayer CropScience China Co., Ltd
主要职责:

MAIN TASKS AND RESPONSIBILITIES

  • Develop and implement the brand's seasonal trade launch materials and tools across distribution channels (E-Commerce retailers, pet hospitals, pet shops).
  • Work with external creative agencies on Marketing Material and activities.
  • Support the Sales team's needs per channel (specific tools, presentations, programs).
  • In partnership with the Marketing and Sales teams, work on the promotion plans and guidelines, to be optimized across all distribution channels.
  • Collect market and customer insights as business evolves to generate actionable measures that can shape our future activity and strengthen our customer engagement.
  • Ensure that the Product Activation calendar is maintained, doing regular reviews with the Commercial team on initiatives.
  • Ensure all activity is accompanied by a post initiative report with clear ROI measurements in place.
  • Build strong relationships with external agencies, Strategic Accounts, Marketing, and commercial teams.
  • Manage the trade marketing budget; annual forecasting and reviews, and deliver all marketing activity within the agreed budget.


WHO YOU ARE

Skills

  • Passionate and driven individual, who can demonstrate enthusiasm for marketing (including strong E-commerce marketing knowledge), and is keen to learn and broaden their skills.
  • Takes a proactive and analytical approach.
  • Excellent management and communication skills, able to prioritize effectively and manage multiple stakeholders.
  • Interpersonal skills to establish strong relationships with internal and external stakeholders.
  • Confident, personable and a team player - but also able to work effectively on solo projects.

Qualifications

  • Bachelor / Master Degree (Business School / University).
  • Minimum 2 years of experience working in trade marketing/Marketing or equivalent.
  • Proven management aptitude.
  • Ability to multi-task in a fast-paced environment.
  • Define clear and impactful recommendation.
  • Ability to demonstrate a knowledge and passion for brands.
  • Strong teamwork (with other marketing team members & sales).
  • Ability to influence key stakeholders within the business at all levels.
  • Ability to build relationships internally and externally.
  • Results oriented and strong analytical capabilities.
  • Good planning and organizing skills.
  • Good communication skills in both Chinese and English.
   
   

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